Kia is kicking off 2010 by extending its unique seven-year warranty to all its cars – delivering Europe’s best manufacturer-backed protection for new car buyers.

Previously available on Kia’s European-built products such as cee’d and Sportage, the seven-year warranty will now apply to every vehicle in the Kia range from the Picanto city car to the range-topping Sorento.

Kia have already declared our intention to become the world’s No1 car maker for customer satisfaction and our new 7-Year Kia Warranty on all models is a major step towards achieving that goal.

The new “7-Year Kia Warranty” will apply to all vehicles sold and registered in more than 20 European countries after 1 January 2010.

The warranty covers every vehicle in our line-up for up to seven years – and no- one in the business can boast that. Even better, the warranty is transferable to subsequent owners bringing a big boost for used values.

The new 7-Year Kia Warranty is simply the ‘longest and best’ warranty available on any car, anywhere in Europe. Clearly, a longer warranty is a better warranty and this move will give every Kia owner not just enjoyable motoring but genuine long-term peace of mind.

Why is Kia the only manufacturer that offers 7 years?

Kia cars are rigorously tested to ensure the highest possible standards of reliability and durability. In addition, due to the investment by Kia in the most technologically advanced production facilities and manufacturing techniques, Kia can ensure future quality standards. This outstanding production quality is what gives Kia the confidence to offer a full 7 year manufacturers warranty across its entire range of vehicles.